Posted on 15 May, 2017
Last week we launched a never-done-before promotion in partnership with our clients at McEwan Fraser Legal & Inverness Caledonian Thistle.
The major new sponsorship activation campaign will see 100 kids take on the Highland side in a pre-season friendly to take place at the Caledonian Stadium in July.
It forms part of the campaign around Caley Thistle's 2017-18 kit launch.
Our work with McEwan Fraser Legal focuses on the solicitors and estate agents approach to the sector and a mission to: think differently.
That is at the core of our brand strategy across three key sporting properties, Inverness, Dundee, and Dundee United.
This new promotion will see the first 100 home junior shirts sold, when the new kit launches at the end of this month, receive a golden ticket for a child under 13 to play in the much talked about game.
On the day itself we’ll have photos, film and live social media coverage from what should be a unique occasion.
We believe this has never been done in the UK before, with previous examples coming from Spain featuring Real Madrid & Atletico Bilbao.
As part of our kit launches across the three clubs we’re using some new messaging, “proudly supporting you,” which focuses McEwan Fraser Legal’s support for the clubs, and in turn their supporters.
Stay tuned over the next couple of months to see how the #BiggestHomeGame works out!
Electrify Marketing & Communications is an integrated agency, driven by our values, working primarily across sport, community and third sectors. Our client roster includes: DPS Group, purpleTV, SPFL Trust, McCrea Financial Services, MG ALBA, and McEwan Fraser Legal, amongst others.
To find out more about how we work get in touch via firstname.lastname@example.org or call us on 0131 564 0807.