Top promotion for Tannadice 87

We’ve been on a jaunt down memory lane with multi-award winning purpleTV over the last couple of months, as part of the build up to their latest documentary Tannadice 87.

The film which aired on BBC ALBA last night, was written, produced and directed by Margot McCuaig. It takes us back to Dundee United’s remarkable run to the 1987 UEFA Cup final. 

A team of Scots, all based in Dundee – and many from the area – starred as United made it as far as a two-legged show piece against IFK Gothenburg.

Beautifully shot interviews alongside stunning archive footage are brought together to tell the moving story of Dundee United's momentous campaign. 

In the end the Terrors narrowly lost out, but along the way secured sensational wins over FC Barcelona at the Camp Nou and German giants Borussia Monchengladbach. 

Our role was to support the promotion of Tannadice 87. In particular we:

  • Developed an engaging social content media campaign incorporating competitions, films, images, and infographics across Twitter and Facebook
  • Organised a media day at Dundee United’s Tannadice Park featuring a return north for club legends Paul Sturrock, who travelled from Plymouth, and Kevin Gallacher who joined us from his home in Blackburn
  • Set-up a number of one to one exclusive interviews with target media outlets for publication on the date of the programme’s transmission, also the date of the second leg of the final itself
  • Provided all guest services for the premiere of the film, at Dundee Centre for Contemporary Arts

purpleTV were rewarded with significant – and high quality – media exposure whilst United fans, and football supporters in general enjoyed engaging in the discussion and debate around the film. 

In terms of social analytics, there was once again substantial growth across followers, engagements and page impressions.

Electrify’s role with Tannadice 87 marked a hat-trick for us, this being the third film we’ve worked with purpleTV on, following The Famous Five and Jimmy Johnstone.

Driven by our values – commitment, energy, & honesty – Electrify is an integrated marketing & communications agency working with clients primarily across sport, community and the third sector.

Existing clients include: McEwan Fraser Legal, DPS Group, SPFL Trust, McCrea Financial Services. From 1 July 2017, MG ALBA will join that portfolio after Electrify secured a two year contract to provide PR & promotional services for the Gaelic Media Service.

To find out more about how we supercharge stories, email us via please@electrify.me.uk or call us on 0131 564 0807.

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