Posted on 04 October, 2017
Sometimes in this industry you simply need to get down and dirty to deliver for your client.
And so that's exactly what we did for Prime Four Beast Races 2017.
Like last year, we managed the media & PR elements of the event, creating over 20 pieces of varied and imaginative content including "Pay the Piper" and "Tie the Knot" (see both, above).
For the 2017 edition of the races, Electrify provided direct support across social and content media channels.
Facebook was an established channel, but we helped to introduce some specific campaign themes, and launched "live" coverage from both events at Loch Ness and Banchory.
In the final four weeks covering both events the Facebook (all organic) stats were remarkable:
Twitter, a less established channel for this event, also saw a significant improvement in levels of engagement and awareness including:
Electrify is an integrated marketing & communications agency driven by its values – commitment, energy and honesty.
Current clients include SAMH, DPS Group, McEwan Fraser Legal, McCrea Financial Services, Prime Four, SPFL Trust, MG ALBA and Supporters Direct Scotland.
To find out more about how we supercharge stories, email via email@example.com or call us on 0131 564 0807.