ELECTRIFY

Stepping up for the SAMH Stomp

We’re really proud to have played our part in the first SAMH Stomp, Scotland’s first stadium stair climbing challenge, which took place at BT Murrayfield on Saturday (7 October).

Electrify provided event consultancy, marketing, brand, and communications support since the Stomp was conceived, nearly two years ago.

SAMH Stomp challenges participants to take on one of two courses, of either 4,200 stairs or the “Extreme” route with over 7,400 stairs.

Hundreds participated in the first event, and in doing so thousands of pounds was raised for Scotland’s mental health.

Our role has included:

  • Providing strategic leadership support to SAMH on creating this first ever “owned” event
  • Creating the SAMH Stomp visual ID
  • Designing visual materials such as press and social media adverts, and printed collateral
  • Created a stunning animation to explain how SAMH Stomp works in 90 seconds
  • Developing and executed content ideas to use as part of the campaign including “Stomp Playlist,” “Freya Ross’ Top Tips,” and “Where are these stairs?”
  • Managing PR for the event itself, creating a media advisory and distributing images, as well as liaising with industry colleagues
  • Planning and creating a beautiful film to tell the story of the first ever SAMH Stomp

Electrify director Lawrence Broadie explained that he was grateful to see an event, so long in the planning, come together so fantastically at BT Murrayfield.

“I remember the first planning meeting we had with SAMH’s fundraising team, brainstorming ideas, debating approaches, and considering risk versus reward,". As a team, SAMH has come a long way since then, putting the Stomp brand’s building blocks in place, creating awareness and response, and then delivering a tremendous first event with enormous potential for growth.

“BT Murrayfield looked stunning and participant feedback has been absolutely terrific, so everyone can be delighted, and we’re certainly thrilled to have played our part.

“Electrify is proud to work with SAMH, and we’re very grateful for the faith we’ve had shown in our company since launch. It’s a great team to work with, and a subject matter which means a lot to us."

Electrify is an integrated marketing & communications agency driven by its values – commitment, energy and honesty.

Current clients include SAMH, DPS Group, McEwan Fraser Legal, McCrea Financial Services, Prime Four, SPFL Trust, MG ALBA and Supporters Direct Scotland.

To find out more about how we supercharge stories, email via please@electrify.me.uk or call us on 0131 564 0807

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