Posted on 27 November, 2017
Celtic supporter Ross McFadden was happy at the outcome of the Betfred Cup Final for more than the obvious reason.
The Falkirk-based Hoops supporter walked away from Hampden Park after Sunday’s showpiece delighted by Celtic’s fourth consecutive domestic trophy defeating Motherwell.
But he also won a huge prize in the first SPFL Trust Superdraw, powered by Phoenix Hyundai: a brand-new car!
As part of the charity’s fundraising efforts to support its mental health in football strand of activity, the first Superdraw took place at the final with an incredible prize up for grabs.
We were delighted to play our part, helping the SPFL Trust by creating the visual identity of the new Superdraw, building a social media campaign, and putting together a PR opportunity featuring Tom Boyd, who lifted silverware with both clubs during his career.
This is part of Electrify's partnership to deliver retained marketing & communications support to the official charity of Scotland's professional football league.
Electrify is an integrated marketing & communications agency driven by its values – commitment, energy and honesty.
Current clients include SAMH, DPS Group, McEwan Fraser Legal, McCrea Financial Services, Prime Four, SPFL Trust, MG ALBA and Supporters Direct Scotland.
To find out more about how we supercharge stories, email via firstname.lastname@example.org or call us on 0131 564 0807.